Idyllic California Living
Is Yours at 1010 Pacific

Downtown Luxury
Studio, One, two, & Three bedrooms apartment homes in Santa Cruz

Live your own unique California dream at 1010 Pacific in the vibrant heart of Santa Cruz. Our one, two, and three bedroom apartment homes embody laid-back urban chic within a contemporary mid-rise community—placing you right in the center of downtown energy.​

Perfectly positioned along Pacific Avenue, you’re just one mile from the iconic Santa Cruz Beach Boardwalk and Santa Cruz Wharf, with convenient access to major employers and commuter routes. Whether you're heading to work, meeting friends for dinner, or catching a sunset by the water, everything you need is within easy reach.​

Here, the rhythm of the surf meets the backdrop of magnificent mountains, while eclectic art, live music, and inspired cuisine shape a city that truly pulses to its own beat. At 1010 Pacific, you don’t just live in Santa Cruz—you experience it.​

Space & Style
Your New Home

At 1010 Pacific, we offer one, two and three bedroom apartment homes for rent in Santa Cruz with features and amenities to enhance your downtown living experience. Thoughtful design meets sustainable function ​with energy-efficient​ appliances, elevated ceilings, and more:​

  • Resident Lounge​
  • Controlled Access​
  • Parcel Lockers​
  • Underground Parking*​

*Additional cost based on availability​

Enjoy your beautiful modern space within walking distance of the Santa Cruz Riverwalk and world-famous beaches.

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1010 Pacific Photos

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Residents having food near 1010 Pacific in Santa Cruz, California

Explore the Neighborhood
Singular Santa Cruz

Your new apartment in Downtown Santa Cruz puts you in the heart of the city – close to major local employers such as UC Santa Cruz and Dominican Hospital, as well as CA-17 for easy access to South Bay. The natural world is your oyster, with backyard proximity to the pocket beaches of West Cliff Drive, the Pogonip, and legendary surf. Whether you are after an epic mountain adventure or a relaxing stroll with the dog along the banks of the San Lorenzo, 1010 Pacific serves up the California dream from every direction.

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Resident woman shopping near 1010 Pacific in Santa Cruz, California
Coffee near 1010 Pacific in Santa Cruz, California
Pet-friendly at 1010 Pacific in Santa Cruz, California
Apartment common area at 1010 Pacific in Santa Cruz, California

An Urban Coastal Lifestyle Awaits
At 1010 Pacific